10 tips for writing a world-class life science press release
Whether your company has launched a ground-breaking product or formed a new partnership, it can be tricky to effectively share exciting updates with your customers and the wider life sciences market. If you want to generate interest in your news, then a press release could help boost its visibility and make sure your story reaches the right people. In this blog post, we cover what a press release is, why they’re important to your company and how you can make yours stand out.
What is a press release?
A press release is a short, written piece that showcases any newsworthy developments from your organisation. These are typically posted on your company’s website and shared through social media platforms. Ideally, they’ll also be picked up and published by relevant life science publications and media outlets.
Why should you consider writing a press release? Because they’re a great way to reach new customers, through generating awareness of your organisation and its developments to those who will benefit the most. You can also use a press release to give your side of a story, improve your organisation’s reputation across the life sciences, and when launching new products or services to have a broader impact on the market.
Why are high-quality press releases important?
A well-written press release is more likely to get the attention of the media and receive better coverage for your company, while at the same time helping your search engine optimisation (SEO) efforts and attracting more traffic to your website through backlinks from publisher websites. And finally, when written well, it will reinforce the quality of your brand to any prospective customers.
Make your life science press release stand out
The following points will help you write a world-class life science press release.
1. Determine if your topic is newsworthy
2. Understand your audience
3. Format your press release appropriately
4. Write an effective title
5. Engage readers with your first paragraph
6. Find your voice
7. Shorten your piece
8. Keep it credible
9. Check the details and consistency
Any errors in your press release will hurt the credibility of your company and your news item. Therefore, a spelling checker tool is a great first step to pick up most errors in spelling and grammar, but for a fantastic piece, also check through for consistency… Are all the product names capitalised in the same way? Have you included hyphens in the appropriate places? These small details will help to bring the news piece together.
Cross-check any of your data, paying close attention to units and decimal places. Confirm the spelling of any names included in your piece and take particular care with any dates. Finally, run through your contact details again, checking addresses and phone numbers are accurate.
10. Leverage your colleagues for a fresh perspective
When you’re close to a piece of writing, you can get caught in the details and start to miss the bigger picture. Another pair of eyes can help pick up any mistakes you’ve overlooked and ensure the story flows. Have your colleagues read over the press release and give you feedback.
Asking colleagues from different departments can also be beneficial to determine if your press release demonstrates broader interest outside your specialism. They can provide valuable insight on the readability of your piece and the overall communication of your news to a wider readership.
Get your life science press release seen and expand your reach
Once your news piece is ready to go, you need to start planning your distribution.
To get maximum media coverage, book a press release distribution with Life Science Newswire. Our service targets over 2900 editors and journalists across a large number of life science publications to give your news maximum reach with the right audience.