--- title: Cytel Acquires HEOR Experts Purple Squirrel Economics description: "Cytel has today announced the acquisition of Purple Squirrel Economics, expanding Cytel’s distinguished real world and advanced analytics team and further growing the global reach of Cytel’s extensive Health Economics Outcomes Research (HEOR) expertise. The acquisition marks the latest step in Cytel’s commitment to continue powering pharmaceutical development through novel applications of modern data analytics, and follows the company’s recent acquisitions of both MTEK Sciences and Ingress Health in the past year.\n\nBased in the US and Canada, Purple Squirrel Economics offers strategic leadership with a global perspective by engaging a team of senior health economists, HEOR value communication writers, research analysts, and market access professionals trusted by both regulators and payers. They help companies prove product value with rigorous quantitative insights, thereby driving products towards commercial success." image: https://news.lifesciencenewswire.com/hubfs/Joshua%20Schultz_CEO_Cytel.jpg --- [![Life Science Newswire 2](https://news.lifesciencenewswire.com/hs-fs/hubfs/Life%20Science%20Newswire%202.png?width=203&height=60&name=Life%20Science%20Newswire%202.png "Life Science Newswire 2")](https://lifesciencenewswire.com/) - [Newsroom](https://news.lifesciencenewswire.com/newsroom) - [Back to the main site](https://lifesciencenewswire.com/) ![LSNewswire-main-header-banner-v2-1](https://news.lifesciencenewswire.com/hubfs/LSNewswire-main-header-banner-v2-1.jpg "LSNewswire-main-header-banner-v2-1") # Newsroom #### Categories ![Arrow](https://cdn2.hubspot.net/hubfs/3842749/ps4-Pack/sidebar.svg "Arrow") #### Subscribe![](https://cdn2.hubspot.net/hubfs/3842749/ps4-Pack/subscribe-rss-button.svg) ![](https://cdn2.hubspot.net/hubfs/3842749/ps4-Pack/close-button.svg) ### Choose a Category - [Agriculture (1)](https://news.lifesciencenewswire.com/newsroom/tag/agriculture) - [Analytical Chemistry (42)](https://news.lifesciencenewswire.com/newsroom/tag/analytical-chemistry) - [Biomanufacturing (34)](https://news.lifesciencenewswire.com/newsroom/tag/biomanufacturing) - [biopharma (20)](https://news.lifesciencenewswire.com/newsroom/tag/biopharma) - [Bioprocessing (15)](https://news.lifesciencenewswire.com/newsroom/tag/bioprocessing) - [Biotechnology (244)](https://news.lifesciencenewswire.com/newsroom/tag/biotechnology) - [Cell Culture (9)](https://news.lifesciencenewswire.com/newsroom/tag/cell-culture) - [Clinical Diagnostics (36)](https://news.lifesciencenewswire.com/newsroom/tag/clinical-diagnostics) - [clinical research (6)](https://news.lifesciencenewswire.com/newsroom/tag/clinical-research) - [Clinical Research & Trials (108)](https://news.lifesciencenewswire.com/newsroom/tag/clinical-research-trials) - [Computing & Technology (62)](https://news.lifesciencenewswire.com/newsroom/tag/computing-it) - [Corporate, Finance & Investor (283)](https://news.lifesciencenewswire.com/newsroom/tag/corporate-finance-investor) - [COVID-19 (86)](https://news.lifesciencenewswire.com/newsroom/tag/covid-19) - [Diagnostics & Hospital Laboratory (35)](https://news.lifesciencenewswire.com/newsroom/tag/diagnostics-hospital-laboratory) - [Drug Discovery & Development (147)](https://news.lifesciencenewswire.com/newsroom/tag/drug-discovery-development) - [Energy & Environment (15)](https://news.lifesciencenewswire.com/newsroom/tag/energy-environment) - [excipients (1)](https://news.lifesciencenewswire.com/newsroom/tag/excipients) - [Food & Beverage (8)](https://news.lifesciencenewswire.com/newsroom/tag/food-beverage) - [General Chemistry (7)](https://news.lifesciencenewswire.com/newsroom/tag/general-chemistry) - [General Laboratory (55)](https://news.lifesciencenewswire.com/newsroom/tag/general-laboratory) - [General Science (5)](https://news.lifesciencenewswire.com/newsroom/tag/general-science) - [Healthcare (132)](https://news.lifesciencenewswire.com/newsroom/tag/healthcare) - [Hospital Management (6)](https://news.lifesciencenewswire.com/newsroom/tag/hospital-management) - [Life Science (26)](https://news.lifesciencenewswire.com/newsroom/tag/life-science) - [Manufacturing (2)](https://news.lifesciencenewswire.com/newsroom/tag/manufacturing) - [Materials Science (2)](https://news.lifesciencenewswire.com/newsroom/tag/materials-science) - [Medical Devices & Technology (25)](https://news.lifesciencenewswire.com/newsroom/tag/medical-devices-technology) - [Microbiology & Infection Control (18)](https://news.lifesciencenewswire.com/newsroom/tag/microbiology-infection-control) - [Microscopy & Imaging (47)](https://news.lifesciencenewswire.com/newsroom/tag/microscopy-imaging) - [Nanotech (2)](https://news.lifesciencenewswire.com/newsroom/tag/nanotech) - [Omics & Genetics (86)](https://news.lifesciencenewswire.com/newsroom/tag/omics-genetics) - [Pathology (5)](https://news.lifesciencenewswire.com/newsroom/tag/pathology) - [Pharma (114)](https://news.lifesciencenewswire.com/newsroom/tag/pharma) - [Pharmacy (4)](https://news.lifesciencenewswire.com/newsroom/tag/pharmacy) - [Research (47)](https://news.lifesciencenewswire.com/newsroom/tag/research) - [Veterinary (5)](https://news.lifesciencenewswire.com/newsroom/tag/veterinary) - [Water (8)](https://news.lifesciencenewswire.com/newsroom/tag/water) See all ### Subscribe to Email Updates - ##### SHARE - - - # [Cytel Acquires HEOR Experts Purple Squirrel Economics](https://news.lifesciencenewswire.com/newsroom/cytel-acquires-heor-experts-purple-squirrel-economics) December 1, 2020 *New Acquisition Further Expands Cytel’s Global Consultancy in Health Economics Outcomes Research and Value Communications* ![Joshua Schultz_CEO_Cytel](https://news.lifesciencenewswire.com/hs-fs/hubfs/Joshua%20Schultz_CEO_Cytel.jpg?width=300&name=Joshua%20Schultz_CEO_Cytel.jpg)Cytel Inc., a leading provider of advanced analytics for the life sciences industry, has announced the acquisition of Purple Squirrel Economics. This new deal will further expand the global reach of Cytel’s Health Economics Outcomes Research (HEOR) expertise, which spans the entirety of the clinical development journey – from regulatory submission to post-market access. This latest acquisition is part of Cytel’s commitment to continue powering pharmaceutical development through novel applications of modern data analytics, which has also seen Cytel acquire MTEK Sciences and Ingress Health over the past year. Purple Squirrel Economics joins Cytel’s distinguished real world and advanced analytics team, providing industry-leading capabilities in HEOR value evidence generation, health economic analyses and modelling, and value communications. Based in the US and Canada, Purple Squirrel Economics offers strategic leadership with a global perspective by engaging a team of senior health economists, HEOR value communication writers, research analysts, and market access professionals trusted by both regulators and payers. They help companies prove product value with rigorous quantitative insights, thereby driving products towards commercial success. Joshua Schultz, Chief Executive Officer at Cytel, commented, “Purple Squirrel Economics is a highly specialized HEOR team, and we are excited to welcome them into Cytel. By combining the power, knowledge, and expertise of Cytel, Ingress, and MTEK Sciences, we look forward to further increasing the reach of our innovative real world and advanced analytics services to help companies derive clinical insights as well as demonstrate and communicate value, ultimately aiding the global effort to bring medicines to patients more quickly.” Combining HEOR with other real-world solutions enables sponsors to leverage electronic health records, claims data, and other vital sources for sound clinical data strategy. This can augment clinical development strategy at every phase of the product journey. Anna Forsythe, Managing Partner and CEO at Purple Squirrel Economics, said, “With healthcare’s increased focus on HEOR, from clinical development through to product reimbursement, joining Cytel provides an excellent opportunity for us to share our HEOR expertise more widely.” For further information on how Cytel can support companies in HEOR, real-world data and real-world analytics, click [here](https://www.cytel.com/en/services/strategic-consulting/real-world-evidence/health-economics). To find out more information about Purple Squirrel Economics, click [here](https://purplesquirreleconomics.com/). About Cytel Cytel is the largest provider of statistical software and advanced analytics for clinical trial design and execution. For over thirty years, Cytel’s scientific rigor and operational excellence have enabled biotech and pharmaceutical companies to navigate uncertainty, prove value and make confident, evidence-based decisions. Our experts deliver industry-leading software, data-driven analytics, real-world evidence and strategic consulting. Headquartered in Waltham, Massachusetts, Cytel has more than 1,400 employees across North America, Europe and Asia. For more information about Cytel, please visit us at [www.cytel.com](https://nam12.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.cytel.com%2F&data=02%7C01%7C%7C0d963a4a697c4b93c0a208d85984c9fb%7C98f4bd951c7f4396aa6d6a4cd9c82a57%7C0%7C0%7C637357774163764023&sdata=aFxWn2kVd%2F6vteSzr04RBdkJZ8Wwsm4XVAwrepcmyuw%3D&reserved=0). You also can follow us on [LinkedIn](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcytel%2F&data=02%7C01%7C%7C0d963a4a697c4b93c0a208d85984c9fb%7C98f4bd951c7f4396aa6d6a4cd9c82a57%7C0%7C0%7C637357774163774016&sdata=QVIKZPsnIxQXLq5sCOkvCLiEIQoEiOomWBuA8z459k4%3D&reserved=0) and [Twitter](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2Fcytel&data=02%7C01%7C%7C0d963a4a697c4b93c0a208d85984c9fb%7C98f4bd951c7f4396aa6d6a4cd9c82a57%7C0%7C0%7C637357774163774016&sdata=xFUjHQdNfMn3dSuaLrxzrec1oxd6ca%2FtoP%2B57CiBm28%3D&reserved=0) and like us on [Facebook](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2FCytel&data=02%7C01%7C%7C0d963a4a697c4b93c0a208d85984c9fb%7C98f4bd951c7f4396aa6d6a4cd9c82a57%7C0%7C0%7C637357774163784009&sdata=EPmlqJ9FcQTqwAA00ymjyXWRNakR2DwXeRy8FtdpeDQ%3D&reserved=0). Categories: [Research](https://news.lifesciencenewswire.com/newsroom/tag/research), [Corporate, Finance & Investor](https://news.lifesciencenewswire.com/newsroom/tag/corporate-finance-investor) ##### Browse more news ## Recent releases #### [Enhanced Compliance Inc. (ECI) Appoints Taranjit S. Samra as Head of Medical Device Software Enginee...](https://news.lifesciencenewswire.com/newsroom/enhanced-compliance-inc.-eci-appoints-taranjit-s.-samra-as-head-of-medical-device-software-engineering-cybersecurity-and-ai) July 6, 2026 Strengthens ECI’s AI & Digital Transformation capabilities to help clients develop the next generation of software-enabled medical technologies En... ##### [READ MORE](https://news.lifesciencenewswire.com/newsroom/enhanced-compliance-inc.-eci-appoints-taranjit-s.-samra-as-head-of-medical-device-software-engineering-cybersecurity-and-ai) #### [Alithea Genomics Launches Early Access Program for MERCURIUS™ 1536 DRUG-seq, Bringing Transcriptomic...](https://news.lifesciencenewswire.com/newsroom/alithea-genomics-launches-early-access-program-for-mercurius-1536-drug-seq-bringing-transcriptomics-to-compound-screening-scale) June 16, 2026 New ultra-high-throughput kit enables discovery teams to generate transcriptome-wide compound-response data directly from 1536-well plates Alithea Gen... ##### [READ MORE](https://news.lifesciencenewswire.com/newsroom/alithea-genomics-launches-early-access-program-for-mercurius-1536-drug-seq-bringing-transcriptomics-to-compound-screening-scale) #### [Arscience Biotherapeutics Appoints Gustavo Mahler as Chief Executive Officer](https://news.lifesciencenewswire.com/newsroom/arscience-biotherapeutics-appoints-gustavo-mahler-as-chief-executive-officer) June 16, 2026 Seasoned Biopharmaceutical Leader and Board Director Steps Up to Lead the Company’s Next Phase of Growth in Customized Interleukin Therapies ARScience... ##### [READ MORE](https://news.lifesciencenewswire.com/newsroom/arscience-biotherapeutics-appoints-gustavo-mahler-as-chief-executive-officer) ![LS-Newswire-reverse](https://news.lifesciencenewswire.com/hs-fs/hubfs/raw_assets/public/LifeScienceNewswire_June2020/images/LS-Newswire-reverse.png?width=150&name=LS-Newswire-reverse.png "LS-Newswire-reverse") Life Science Newswire is a division of BioStrata Ltd, with company registered address: 3rd Floor, 1 Ashley Road, Altrincham, Cheshire, England, WA14 2DT. Company registration number: 8233225  #### Useful information - [Cookie and privacy policy](https://lifesciencenewswire.com/cookie-privacy-policy/) - [Website terms and conditions](https://lifesciencenewswire.com/terms-and-conditions) - [Promotion terms and conditions](https://lifesciencenewswire.com/promotion_terms/)